Being Famous is a bi-product of a lifetime of truthful work; wearing Famous is a willingness to be different. It's not for everybody, it's for a breed of people dedicated to a lifetime of struggle, to perfecting their gifts, to questioning the way things are, provoking change and thought through art. People who wear Famous are not customers, they are a part of the Famous Family. It's about being yourself despite what anyone else thinks. It's acknowledging a responsibility to give the world your 110%, because that's all you know how to do. It's an opportunity to share yourself with the history books. Famous aims to encourage, and equip the future Stars of this generation.