Born in London in 2001, Lowlife set out to conquer an untouched market that brought the waistline to the forefront of fashion with a concise and mainly studded belt range. Over time the collection has grown to include accessories, which has been embraced by an ever-expanding family of musicians, artists, BMXers, skateboarders, snowboarders, tattooists and free thinkers. By absorbing these influences, flirting with pop culture and encouraging creative independence, thousands of designs and colour options have been created and sold and a worldwide underground fan base born. As well as its original designs, Lowlife also offers collaboration products with some of the world’s biggest bands, including Iron Maiden and Motorhead, and some of action sport’s most off the wall riders.